It may be a dog-eat-dog world in these economic times, but one thing you should always be able to count on is… YOU! No one has the better insight or ability to direct your professional life than yourself, and it’s time to take action. That’s right – fashion action.
Whether you’re embracing a new career or continuing your professional journey, you are marketing your personal professional brand. What message are you sending?
Developing your professional brand is two-fold:
1) exposure and 2) image.
EXPOSURE: Don’t let your social image consist of your Halloween profile pic and a status on the latest Edward vs. Jacob debate. New grads in particular need to be aware of the image they are depicting as they enter the workforce. Get proactive! Define the image you want to portray and start getting noticed.
A perfect place to start – Monster.com recently launched BeKnown, a professional networking app for Facebook. BeKnown allows professionals to create a Facebook profile separate from their personal Facebook page!
By tapping into BeKnown, you’ll find multiple tools to gain great exposure. To name a few, BeKnown encompasses easy ways for professionals to connect with alumni through College Pages, search Monster.com jobs without ever leaving BeKnown or Facebook, and discover professionals with job opportunities in your network.
Now that you know how to get connected, make sure you look the part!
IMAGE: Dress for the part you want to play.
- Misinterpreting professional for trendy or dressy. Unless, you’re lucky enough to actually work in fashion – save the miniskirts and sequin dresses for the weekend!
- Overdoing it. In the workplace or not, people should notice you – not just your clothes. Find clothing articles that fit and flatter well.
- Trying to be someone else. When you’re uncomfortable in your own clothes, trust me, it shows.
- Ignoring “the little things”. Little details send big messages! Keep hair, shoes, nails and briefcase clean and well cared for. The devil is in the details.
- Having an attitude. Don’t take yourself too seriously. Smile and enjoy the journey. You’ll get where you need to be.
Interview: Dress to Impress
A suit is the best option is almost any environment. This shows you are taking the interview and the job opportunity seriously. Employers expect to see the best version of yourself on interview day, so make sure you show it! Keep all “extras” to a minimum (jewelry, funky purses…).
Important Business Meeting
A toned down version of the interview look with a few personal touches (a little shimmer, bright color, fun accessories).
The Daily Grind
Whether your work environment is jeans casual or business casual, keep foundation pieces classic and add personal funky touches through color, print, and accessories.
Giveaway! Go to the BeKnown website and leave a comment here for entry to win a special giveaway prize including a makeup kit and professional business cards.
Disclosure: Please note that I am publishing this as a participant in Monster.com’s “Present The Best You” Online contest and was provided with a participant gift that included a makeup kit and professional business card holder (same as one reader will win!).