Monday, December 5, 2011

Present the Best You (+giveaway!)

It may be a dog-eat-dog world in these economic times, but one thing you should always be able to count on is… YOU! No one has the better insight or ability to direct your professional life than yourself, and it’s time to take action. That’s right – fashion action.

Whether you’re embracing a new career or continuing your professional journey, you are marketing your personal professional brand. What message are you sending?

Developing your professional brand is two-fold:

1) exposure and 2) image.

EXPOSURE: Don’t let your social image consist of your Halloween profile pic and a status on the latest Edward vs. Jacob debate. New grads in particular need to be aware of the image they are depicting as they enter the workforce. Get proactive! Define the image you want to portray and start getting noticed.

A perfect place to start – recently launched BeKnown, a professional networking app for Facebook. BeKnown allows professionals to create a Facebook profile separate from their personal Facebook page!

By tapping into BeKnown, you’ll find multiple tools to gain great exposure. To name a few, BeKnown encompasses easy ways for professionals to connect with alumni through College Pages, search jobs without ever leaving BeKnown or Facebook, and discover professionals with job opportunities in your network.

Now that you know how to get connected, make sure you look the part!

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IMAGE: Dress for the part you want to play.

Common Mistakes:

  • Misinterpreting professional for trendy or dressy. Unless, you’re lucky enough to actually work in fashion – save the miniskirts and sequin dresses for the weekend!
  • Overdoing it. In the workplace or not, people should notice you – not just your clothes. Find clothing articles that fit and flatter well.
  • Trying to be someone else. When you’re uncomfortable in your own clothes, trust me, it shows.
  • Ignoring “the little things”. Little details send big messages! Keep hair, shoes, nails and briefcase clean and well cared for. The devil is in the details.
  • Having an attitude. Don’t take yourself too seriously. Smile and enjoy the journey. You’ll get where you need to be.

“The Situation”

Interview: Dress to Impress

A suit is the best option is almost any environment. This shows you are taking the interview and the job opportunity seriously. Employers expect to see the best version of yourself on interview day, so make sure you show it! Keep all “extras” to a minimum (jewelry, funky purses…).

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Important Business Meeting

A toned down version of the interview look with a few personal touches (a little shimmer, bright color, fun accessories).

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The Daily Grind

Whether your work environment is jeans casual or business casual, keep foundation pieces classic and add personal funky touches through color, print, and accessories.

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Giveaway! Go to the BeKnown website and leave a comment here for entry to win a special giveaway prize including a makeup kit and professional business cards.

Disclosure: Please note that I am publishing this as a participant in’s “Present The Best You” Online contest and was provided with a participant gift that included a makeup kit and professional business card holder (same as one reader will win!).


KayeStar said...

Great tips, and excellent examples of each! Thank you so much!

Cyn said...

Fantastic post. Thank you for the reminder that professional does not equal boring. I find that I often get into a rut when it comes to workwear, especially in the colder months. I've favorited this in my reader for inspiration!

Teodora said...

You are a great example of how to be professional and fashionable at the same time. Thank you for sharing Beknown. It is great to know.


Neris / Fashion Fractions said...

Awesome post! great tips and outfits :)


Fashion Fractions

AJ said...

Love seeing the different outfits you've worn by category. Professional but not boring!

K said...

You've got great tips! People need to remember that it's ok to show a little personality at the office. Too much boring will make us all tired haha

Budget Chic said...

I love all these looks and the pieces are so versatile, they can go from work day to evening and then port right over to the weekend!

Anonymous said...

Love your style! I have often looked at your pictures for tips on what to wear. You always look so polished and professional.

-Courtney N.

heidi said...

i have always appreciated your business casual looks, it really helped to have your blog as an inspiration when i started my own career. you've highlighted great tips here! and thanks for the giveaway!

Em said...

Now that I'm trying to branch out in the freelancing world, this is really useful information! Thanks!

Londyn said...

Thanks for all the comments and congrats to Budget Chic!